Canadian Ambassadors
Shared by Those Who Live It.
Everything you see here — the words, the images, the stories — comes straight from our ambassadors. Nothing staged, nothing paid. Just real people who love Luminox and wanted to share their passion.
Noah Brawn Coleman
Age 25 · Photographer / Videographer · First Aid Instructor · National Lifeguard
"In rescue situations, every decision must be made with precision. Poor judgement can be fatal and can affect your team. Remain prepared always. Stay physically fit. Seek discomfort. Get comfortable under stress. From urban to the wilderness, day or when darkness falls, legibility is the standard. People rely on you. You need gear that is dependable, resilient."
Stephen Kostuk
Outdoor Explorer · Sales
“I discovered Luminox several years ago while searching for a watch that was truly unique—a timepiece equally at home in the office as it was on outdoor adventures. I was never a fan of “desk divers”, I want to truly use my watches, and I was often frustrated by the poor visibility of most dials at night. After countless trips to stores, endless reviews, and hours spent scrolling through watch forums and social media, I finally found Luminox. Within just a couple of months, I knew I had discovered the perfect watch. Before long, I added several more pieces to my collection, and they quickly became my go-to companions for every adventure. They have truly been through some incredible adventures, and have never missed a beat (sorry for the pun).
My Luminox watches have travelled the world with me—from diving in the Great Barrier Reef to skiing in the Swiss Alps, and even back to long days at the office. What I love most is their ability to feel comfortable in any environment, effortlessly blending functionality with style. For me, watches are more than accessories; they’re personal statements. Each one tells a story and reflects a piece of the person who wears it—just as every Luminox in my collection tells a story of adventure, resilience, and individuality.”
Scott Grey
Canadian Armed Forces Medic
Canadian Armed Forces Medic with over 20 years of operational service, shaped by deployments, austere environments, and years spent supporting elite teams where precision, resilience, and calm under pressure are non-negotiable. Throughout his career, Scott has worked alongside elements of the Canadian Special Operations Regiment (CSOR) and the Naval Tactical Operations Group (NTOG), delivering and supporting Tactical Combat Casualty Care (TCCC) and the instruction of Combat Medics—preparing professionals to perform when conditions are at their worst and decisions matter most.
Scott relies on the Luminox ICE-SAR as his daily timepiece—trusted for its durability, clarity, and uncompromising performance in cold, dark, and demanding environments. Built for search and rescue professionals, it aligns with the same standards he lives by: dependable, mission-ready, and built to endure.
He shares his journey, mindset, and training philosophy through @scottgrayofficial on tiktok, where he focuses on resilience, leadership under pressure, and the warrior spirit required to serve, protect, and lead—on duty and beyond.